1. Increasing Click-Through Rate (CTR)

 

Our primary goal is to boost the CTR in our email campaigns. To measure this, we will closely monitor the percentage of email recipients who click on the links contained in our emails. We intend to employ more enticing and personalized content, as well as optimize our CTAs to encourage higher engagement.

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2. Decreasing Bounce Rate

 

Reducing the bounce rate is crucial to maintain a clean and responsive email list. We will track this KPI by monitoring the percentage of undelivered emails and unsubscribed contacts. We plan to regularly clean our email list, implement double opt-ins, and refine our targeting to minimize bounces.

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3. Elevating Email Design

 

Enhancing the email design is essential to capture the recipient's attention and create a positive user experience. We will focus on improving the aesthetics, responsiveness, and mobile-friendliness of our emails. KPIs for design improvement will include feedback from customers, A/B testing results, and the overall visual appeal.

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4. Increasing Open Rate

 

A higher open rate is indicative of a more engaging subject line and a compelling sender name. We will assess the success of these improvements by tracking the percentage of email recipients who open our emails. A/B testing subject lines, crafting personalized content, and segmenting our email list are strategies we will employ.

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5. Improving Deliverability

 

Maintaining good email deliverability is critical for reaching our audience. Our KPI for this will involve monitoring our sender reputation, spam complaints, and ensuring proper list segmentation. Implementing DMARC, SPF, and DKIM authentication will help increase email trustworthiness and, in turn, deliverability.